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商品編號： 9-514-019 出版日期： 2014/04/17 作者姓名： John, Leslie K.;Norris, Michael;Norton, Michael I. 商品類別： Marketing 商品規格： 15p 再版日期： 2015/06/03 地域： United States 產業： Healthcare service industry 個案年度： -
商品敘述：
stickK.com, a website that uses behavioral economics to help users achieve their goals, must choose between a direct-to-consumer or business-to-business model. The case includes a discussion of how principles of behavioral economics can be used to influence behavior, and how an understanding of behavioral economics can inform managerial decisions about product adoption and diffusion.
涵蓋領域：
Behavioral economics;Business models;Consumer behavior;Entrepreneurship;Human resource management;Internet;Marketing
相關資料：
Case Teaching Note, (5-515-088), 13p, by Leslie K. John, Michael I. Norton
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